Project
86
October 2003
Check
out the new Project 86 album, "Songs To Burn Your
Bridges By" ... available only at www.project86.com
In early 1996, in the wake of the mid-90's rock phenomena,
four wide-eyed, Orange County youths came together in
an ambitious undertaking. Armed only with sheer audacity
and a touch of boredom, these four music fans asked
themselves a simple question: "Why can't we make
music that matters, too?" It was a reasonable question,
having come of age during an era when super groups like
Smashing Pumpkins, Nine Inch Nails, Soundgarden, and
Tool were conquering everyone and everything with sounds
of pioneering, brutal honesty. They had no idea, as
it would later turn out, what they were getting themselves
into.
The four began writing riffs and beats, following the
formula of their hardcore and metal predecessors, clumsily
wading through rehearsals in a random dojo in sunny
Mission Viejo, California (a friend of the band hosted
martial arts training, and since there was no cash available
for studio rental, it had to suffice). After two months
of frustration that reeked of mediocrity, enough songs
were written to record a demo. They pooled their collective
funds from part-time work and spent three days in a
studio tracking a few songs. Like thousands of ambitiously
naive groups that traversed the same path before them,
the band thought that what they had captured on tape
was pure genius. But after showing it to dozens of peers
and family members, one word was apparent over and over
again: derivative. It was in the wake of this disappointment
that the band found not only a name, but an identity.
Project 86, a reference to being "86ed" as
an act of isolation and rejection, was born from the
depths of defeat. It would prove to be a running theme
for the band for years to come; disappointment is only
failure when you lie down and succumb to it.
The band played many local shows opening for anyone
and everyone they could, playing everything from high
school football fields to churches to LA clubs, vowing
never to alienate any type of audience from their sound.
Again, this wide-eyed, childlike attitude would serve
as both their biggest hindrance and asset, as they convinced
themselves they would defy stereotypes and musical boundaries.
But, their sound was condemned as immature by the local
music press. The disappointment stung, again. Nonetheless,
the four kept writing, kept playing. A very sincere
energy was slowly beginning to develop out of the refining
fire of live shows, and a small, devoted following began
to pop up whenever the band played. These tiny shocks
reverberated as far north as Seattle, home of Tooth
and Nail records. Though most of the staff was opposed
to signing the band, the label head saw something that
the others did not. Within twelve months of recording
their first note, Project 86 signed a multi-record deal
with Tooth and Nail, and recorded their debut release
with producer Bryan Carlstrom in Los Angeles.
A national tour, opening for a variety of independent
acts, quickly ensued as the debut, self-titled record
dropped. The band's sound had quickly progressed (much
to the surprise of everyone at the label) and record
sales were shockingly strong out of the gate thanks
to vehement self-promotion by the band. Their Helmet-meets-Rage
Against The Machine-sound resonated with the late 90's
rock audience. The lyrics were thoughtful and sincere,
yet severely desperate. While on the road the band formed
allegiances with the then upstart P.O.D. (who was looking
for record deal of their own) and Blindside (who was
another Tooth and Nail act). The three bands launched
a six-week national tour in May of 1999 which would
solidify a large following for Project 86 for years
to come. At this point, with 30,000 scans under their
belt and a substantial national following, the band
reflected in awe. Goals were exceeded. They had only
just begun.
The sophomore effort, titled Drawing Black Lines, was
produced the by reputable Gggarth Richardson in Vancouver,
BC. This record, as the very apropos title suggested,
would be another defining point. Unearthly guitar destruction
had met a new level of lyrical urgency, in what many
in the music press deemed as one of the best metal albums
of 2000. The band had also caught the attention of Atlantic
records just prior to the record's release, and Tooth
and Nail licensed the album to them for what would be
a joint effort between the labels. Project was soon
working with a legitimate management company (Cook Management,
home of POD, Blindside, and Year of the Rabbit), and
launching heavy touring under the guise of their major
label debut. The world belonged to Project 86, or so
they thought. The thought of signing to a major had
always seemed other-wordly, unattainable. Aspiring musicians
were always preaching that you "make it" when
you sign a major label deal. Again, it would prove to
be a little different on the inside.
As Project grew in fan base, record sales, and sonic
identity, they also began to shed their childlike skin.
The cold realities of radio, tour support, major label
politics, legal dilemmas, and miniscule royalties began
to wear upon everyone in the band. They watched their
peers land huge tours and radio spots while they struggled
to make ends meet. Their income stream was being eaten
by two labels instead of one, and a year into Drawing
Black Lines they were running out of tour support to
stay on the road. Nonetheless, they had scanned 100,000
records on DBL and had opened for a number of large
acts. Promises of the "next record being the one"
were swirling around both labels and at their management
company. But somehow there was a stale taste in the
air. Was this it? Was this what it was all about? Record
sales, politics, radio, and hype, only leading to empty
promises from industry types?
Going into their third record, the band was swallowed
simultaneously by enormous expectations from their record
labels and rumors of a buyout situation, whereby Atlantic
would secure their back catalog and "free"
the band from their lopsided deal with Tooth and Nail,
offering them a brand new deal. A large battle began
very early in the writing process between the Tooth
and Nail camp, Atlantic, and the Project 86 management
team. It seemed that music was no longer what it was
about to everyone who surrounded the band. As Project
tried to distance themselves from business matters and
write their third record, pressures continued to mount.
The resulting album, titled Truthless Heroes was about
a fictitious character who was powerless amidst the
evil forces which surrounded him. Produced by Matt Hyde,
the album was more progressive, less dated, and more
song-oriented. Anthem-like choruses met punk rock zeal
in a dark, satirical comment on the music industry.
The album debuted at number 110 on the Billboard Charts
despite the confusion surrounding it.
When all was said and done, after
sixteen months of writing and recording, hundreds
of thousands of dollars in investment, and countless
sleepless nights, the band was bought out of their
deal. Freedom, finally. A future in legitimate musicdom.
But there are no guarantees in this business, as they
quickly found out. While the first single "Hollow
Again" was reacting at radio, the record was
not receiving competitive marketing attention from
the label. The record business was reaching a state
of crisis with declining record sales in late 2002,
and very little effort was being shown toward developing
acts. The band parted ways with their management company
and both record labels in a strange twist of events
in early 2003. Truthless Heroes had sold 70,000 copies
in nine months. Most bands would have hung it up in
the wake of drama, disappointment, and disaster at
this point. No record deal. No manager. No back catalogue.
No support. But Project 86 would prove their mettle
(and metal?) in the end.
Isolation refined them. Thoughts of writing again
resurfaced, this time with a new maturity and resiliency.
The anger and frustration at the folly of the music
industry was focused into sound with a reborn tenacity.
Songs came together faster than ever before, after
cutting the cords that bound them. The band collaborated
once again with producer Matt Hyde and wrote a brand
new record, less than one year after Truthless Heroes
had been released. With nothing to cling to but the
music it all flowed naturally and poignantly. The
band spent a total of two weeks writing, eight days
tracking, and four days mixing their most ambitious
endeavor to date, Songs To Burn Your Bridges By. Somehow
along the way they became veterans who had somehow
retained a youthful approach to emotion. Schwab's
lyrics are even more disconnected and disparaging
on the new record, with clever stabs at all those
who had opposed him in the past, including himself.
Songs to Burn Your Bridges By flies in the face of
everything that corrupts honesty and integrity, both
in music and relationship. One is left with a devastating
power and discord that celebrates the death of unhealthy
relationships, both professional and personal. The
dense sound is reminiscent of post-Refused progressive
hardcore, with a touch of Marilyn Manson, Sick of
it All, and Misfits. They also manage to bring it
down in several hallowingly haunting tracks which
speak subtly of Soundgarden and even the Pixies.
In songs such as "The Great
Golden Gate Disaster" Schwab proclaims, "I
used to want to change the world in brotherhood, us
two. But now, my friend, I only want to save it...from
you." The frontman encapsulates a self-depricating,
depraved, screaming vocal style and mixes small hints
of spoken melody that consistently communicates his
emotion with a level of sincerity that few can manage.
Randeath highlights the droning riffs with tasteful
psuedo-leads, as Dail and The Hatchet merge as one,
in dense rhythm and force. This album is not just
a bitter backlash, though. Project has somehow shed
any inhibition about themselves, spiritual, sonic,
or otherwise, to put forth a sense of hope when all
seems lost. In the song "Safe Haven," the
frontman pleads, "Just crawl across this desert
heat and become tragic with me. And now that we are
not alone you know that we could never be." By
the end of the of the record you are cheering along
with them as they rant phrases such as, "Fight,
fight, for our tomorrow...fall to stand, surrender
to follow." Project 86 seems to have finally
found themselves in the midst of trial, alone and
just fine, without which their would be no fuel for
their burning bridges. And here is their proof, in
the form of ten beautifully destructive tracks, that
fire can both refine and purge. This truly is a record
for anyone who wants to set fire to their past and
move forward to a hope-filled future.
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